SEO AUDIT
June 19, 2025
Looking to rule the SERPs? Whether you’re just starting out or you’re a well-developed D2C marketing brand, auditing your SEO is vital to keep your online presence strong. So, this SEO audit checklist will help you discover which areas are working for you and also which areas you may need to work on to support your performance marketing efforts and conversions, and also get the best ROI.
One of the biggest determining factors for Google is how fast your website loads. Use Page Speed Insights, GTmetrix, or a similar tool to analyze the performance of your website. Basically, a faster website leads to a better user experience as well as a lower bounce rate, which is also crucial for D2C marketing and search engine optimization.
We’ve said it before, and we’ll say it again: your audience is on mobile, so you need to ensure that your website works effortlessly across all devices and browsers. In addition, If you’re a D2C marketing brand providing services like website development in Jaipur, you’re selling trust and also credibility to your customers when they see a mobile-optimized website.
Run a crawl on your website using Screaming Frog, Ahrefs, or any other SEO crawler to identify any instances of broken links, redirects, or duplicate content. Significantly, these technical issues can play a significant part in hurting your SEO ranking.
Having broken internal or outbound links is detrimental to user experience. Fix them immediately by finding sites that are earning a domain authority value of 0, then send users that see these broken links to another page on your website. Also, you use them! This helps you retain your site authority, down the broken channel, and invite your visitors to engage. This is pertinent when you are paying for Performance marketing.
URLs must be user-friendly and also cleaned up. Clean, keyword-based URLs are easier for users and also search engines to interpret. A good URL example:
Content must be high quality, original, engaging, and informational. Regardless of whether it’s D2C or local businesses looking to source website development coding for their websites in Jaipur, quality content builds trust and authority.
Use websites like Google Keyword Planner, Ahrefs, or SEMrush to find high-volume keywords. Furthermore, customers often search for keywords like “performance marketing,” “search engine optimization,” and “social media marketing.”
Duplicate content can lead to confusion for search engines, which could also reduce your site’s authority. In addition, duplicate content can lead to confusion for search engines and also reduce your site’s authority.
Backlinks remain one of the strongest ranking signals. Evaluate your backlinks profile and discard low-quality or irrelevant backlinks. Moreover, auditing also includes considering disavowing and also removing spam backlinks or toxic backlinks to maintain trust.
A user-friendly website will increase conversions. Easy navigation, explicit CTAs, and also smooth page transitions are essential features for any business, especially for D2C marketing brands that cater to a direct customer journey.
Websites that also utilize large shortcodes will have a slow website. When using images, the best action is to compress the size without losing quality. In addition, image search is greatly enhanced with ALT tags using relevant keywords or phrases.
Internal links are a great way to pass authority and also provide visitors with a roadmap through your site. For example, you may also want to include links to applicable and important pages, such as your social media marketing services or website development in Jaipur pages.
Structured data acts as a form of brain food for search engines, which also helps search engines to better understand your website and adds richness to your search results (i.e., reviews, FAQs, etc.), increasing your CTR!
It is important to use Google Analytics and Google Search Console to monitor organic traffic, bounce rate, impressions, and the position of keywords. In fact, this facilitates a real-time examination of performance for both SEO and other performance marketing campaigns.
Whether you are a D2C brand or a Search engine optimization and website development company in Jaipur, this SEO audit checklist will keep you ahead of the game, out of the trash can, and also able to continue to grow! So keep doing what you are doing!
If you need assistance with SEO, social media marketing, or performance marketing, allow the pros to help you every step of the way.
Copyright © 2025 All rights reserved.
Developed by Primexcale